About Eddie

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So far Eddie has created 52 blog entries.

Brora and Port Ellen – A Real Good News Story

Brora and Port Ellen - A Real Good News Story This morning I feel like an overly excited school boy having discovered girls for the [...]

October 9th, 2017|Blog|

Brand Ambassadors – A Riposte

Much seems to have been written in the whisky press lately about the role and usefulness of brand ambassadors. Most of it has been negative, [...]

September 26th, 2017|Blog|

My Whisky Lounge – Emily Harris

My first memory of Eddie was meeting him in York at a whisky show back in 2005 during our early team days at Moet Hennessy [...]

September 11th, 2017|Blog, My Whisky Lounge|

Will The Real Brand Ambassadors Please Stand Up?

Consider the title of Brand Ambassador. It sounds pretty important, doesn't it? The title evokes many things. Diplomacy. Subtlety. Deal-making. High-level intrigue. Suavity. Elegance. Smoke [...]

August 18th, 2017|Blog|

Fruity Fruity Whisky – Billy Abbott

It's easy to tell when my mate Enrico has found a whisky he likes. He's an animated chap at the best of times, prone to [...]

July 19th, 2017|Blog|

The Fake Whisky News, Part 1 – Tim Forbes

I'll start with an INCREDIBLE piece of Real Whisky News (that you may already know): a very great proportion of what is presented to whisky [...]

July 5th, 2017|Blog|

My Whisky Lounge – Tim Forbes

I vividly recall my first Whisky Lounge experience.  I had travelled by train, hungover, to Brighton on a Saturday morning to help with that fine [...]

June 14th, 2017|Blog, My Whisky Lounge|

The Morning After – Day 1 / Campbeltown

After my nine years of writing about whisky, there are still many ‘firsts’ to be experienced. Yesterday was one that got ‘ticked off’ my bucket [...]

May 27th, 2017|Blog|

How to nose whisky and win the Islay Nosing Competition- Billy Abbott

How to nose whisky and win the Islay Nosing Competition The Islay Festival of Music and Malt, also known as Feis Ile, is a big [...]

May 25th, 2017|Blog|

Does Age = Flavour?

Of course it is fundamentally about flavour. This is what this debate usually always boils down to. But there are some pretty key factors which [...]

May 10th, 2017|Blog|
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